When you send an email to someone, there are two cases, either it is placed in the inbox or it is placed in the spam box
How do you make sure that your email has reached the inbox
In fact, there are many factors influencing this matter, which we will explain most of it for you
:Address line and mail body
It is very important to pay attention to these two things and not to ignore them
you should avoid spam words in your email, because they will certainly drop your email in the spam box
You should also choose a strong and good title font that is able to attract the attention of the customer
Anyway I've talked about these two things in detail in this article: Write The Perfect Email
:your domain status
Here I mean that your domain name blacklisted or not
?How to know about that
Simply you can use mxtoolbox tool that I recommend to you just visit: Mxtoolbox - blacklists
After that, all you have to do is search for your domain name and see if it is blacklisted or not
Here I want to point out two important things
The first thing is if your domain name is on the blacklist, don't worry, just visit sites like Semrush and remove it from the blacklist
The second thing is that some new domain names are automatically blacklisted for 30 days and then automatically removed
:URLs and Links
This factor is really very important for those who put links in their email
If these links are affiliate links or whatever links that promote something, there is a high chance to be flagged as spam
?So how do you promote links in your emails
Simply create a landing page about your product or service and then link to it
Of course within the landing page there are your affiliate links
Here I want to point out something very important
If you have created your landing page in a company such as MailChimp, there is no need to host it, but if you have created your landing page without companies, then you should host it in your website
:Tracking
I think the definition of email tracking is simple, it is a way to monitor the delivery of email to the target person
?How can this cause spam
In order to know how it can cause spam, you must know how email tracking works. It works by adding hidden images or hidden links within your emails
Thus, when someone opens the email, these images or links will be loaded and sent message to the server telling him that this email has been opened
:Good or Healthy Email list
Email list is a list Contains the email addresses that you collect and you want to send email list to it
So this email list must be healthy to ensure that your emails go to inbox
?How to have a healthy email list
All emails should be valid
This means that users must verify their email addresses before they subscribe to your email list especially if you're collecting emails through opt-in forms in your website
Well, the previous example is for if you are a legal email marketer, but if you are a cold email marketer, you must use the online verification service to validate all your emails
Your Email list shouldn't contain any spam traps
?What's spam trap
A spam trap is an email address that actively monitored and if this email address receives an email the sender will be banned because this spam trap never opted in to receive emails
So we can say that spam trap is a technique used by some organization to find spammers and ban them
?How do you avoid this
Simply by email validation, and you can do this for free by tool called H-supertools tool
Active Users
One of the most important factors that determine if your email list is healthy is that it contains active users
Here I mean for example how many people have opened your email and how many users are clicking on the links in this email
Of course, all you have to do is delete inactive users after every period of time, for example, after every two to three months, delete inactive users to keep your email list completely healthy
Thia was my advices to you I tried my best to make everything thing easy for you
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